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Client: Freddy – Prod: AbstractGroove

I was responsible for producing the Parkour action in the multi-film promotional campaign for Freddy. I presented a number of athlete options to the client, then together we selected three athletes for the project, that I then managed for the duration of the shoot. We worked on location in Battersea power station over three days. I worked closely with the director during the project, choreographing movements and shots that would feel cohesive with the rest of the piece.

Year: 2011
Role: Consultant & Agency
Destination: Online