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A SQUASH'D PARKOUR POV

Client: Robinsons – Prod: Ampisound

I was approached by FLOW and Robinsons, who requested that I conceptualise and produce a POV Parkour video for the new Robinsons SQUASH’D range of products. The brief was to show that the product can be used in any environment (it was to accompany this amazing video with the product being made in zero gravity). Following the success of our Mirrors Edge Parkour POV, we had Ampisound athlete, Neil Cointet, involved for the movement. We developed some interesting concepts, for example, flipping while using the product, and moving in and out of POV to achieve suitable branding, but without the film becoming contrived. The resulting piece was one of Robinsons most viewed campaign videos.

Year: 2014
Role: Director
Destination: Online