We were approached by a new Japanese eyewear brand, called ‘Hello-o my name is…’ to create a full launch campaign for their new, titanium glasses. This comprised of a range of mixed media, including organic feeling social media content, photoshoots and culminating in a viral POV parkour video. The brand had expressed that they loved the Zombie project I am well known for, and wanted a similar feeling but in a more modern setting. The film achieved instant success amassing over a million views in its first two months. Below are additional stills from the launch campaign.
Role: Director / Producer