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Flex Collection

Client: Van Heusen

I shot the stills campaign for the new flex collection of suits for Van Heusen India. The brief was to capture parkour in motion, but while maintaining sharp lines and an effortless look to the athlete. Over two days in London, the stills were captured in parallel with the shoot for the main campaign promo film. Renowned Parkour & Freerunning athlete, Chase Armitage, appeared in the campaign and having known him for a few years, it enabled us to easily work together to capture images with out limited allocated shoot time. The images were published in-store on Van Heusen social media and as as hero images for the website.

Year: 2018
Role: Photographer
Destination: Point of Sale & Online